Posts Tagged Technology
Tonight I gave a presentation on Humanizing Technology at Miami Ad School. I hope the presentation was really inspiring despite the fact that it had very little to do with advertising. The students had seriously awesome questions and it was a pleasure to have time to talk to them afterward. Thanks to Mehera and students for having me. As promised I'm sharing my slides from this evening. Enjoy!
I recently dug this song by Kate Miller-Heidke called "Are You Fucking Kidding Me?" up on the iTunes Store. I thought the song a rather genious and timely reflection of relationships in an era where Facebook is a primary method used when keeping in touch with friends (and old flames). I especially like the resolution of the song - "Click ignore"...sometimes it's best for us to for-go the urge to stalk the ones we once cared about to preserve our sanity. Enjoy! And if you like it don't forget to buy the song on iTunes.
Lyrics for Are You Fucking Kidding Me?
They say every one should have their heart broken
...at least once
That that is how you grow emotionally
Well, I have been misused by many, many, many men,
but nothing can compare to how you treated me
At times it really felt as though the pain was here to stay
And though it's many years ago, I feel it to this day
And now you wanna be my friend on Facebook...
Are you fucking kidding me?
All the memories are flooding back to me now
All the ways you stole the light from my eyes
I traveled so far just to get away from you!
Till this mornings friend request surprise
At times it really felt as though I'd never smile again
You narcissistic ass hole, oh you nasty nasty man
And now you wanna be my friend on Facebook...
Are you fucking kidding?
I don't wanna know what kind of cocktail you are
Or which member of The Beatles or which 1950's movie star
I don't give a toss if you're a ninja or a pirate,
I'd suspect you'd be a pirate but I don't wanna verify it
And I don't give a shit what your stripper name is
Or if your Kitty had a litter
Look, just follow me on twitter
I don't care about your family tree
and I certainly don't want you poking me!
And now you wanna be my friend on Facebook...
Oh you fucking fucking fuck.
My name is Rachel Diesel and I am an art addict. I love art, I always have. I know I am not the only one who loves art, there are millions of art lovers across the world, which is why I was always surprised at the lack of a good website for information on the art world with the web 2.0 flavor I have come to expect of a good informational website. I was elated when I discovered NY Art Beat last week, finally the kind of site I expected and wanted to help me curate my artistic activities in the city.
NY Art Beat provides information on both their website and iPhone application. Both mediums are well designed (though I expect many additions and updates to the iPhone app, I would happily redesign the app for free -- contact me ;)) NYAB even provides an API to developers allowing their information database to basically go anywhere. As a developer, the prospect of doing a visualization of this information is extremely exciting!
Why I've fallen in love...
In NY there are about a million places to go see amazing, cutting-edge, inspiring art. Selecting, curating, and actually going to these events/exhibitions is nothing short of a small miracle at the end of the day. By the end of every year I can name at least five exhibits I missed because I put it off til the last minute and forgot the end date. I hear about exhibits all the time, I never can remember where they are if I remember them at all. NY Art Beat fixes this by allowing me to bookmark events and exhibits to my NYAB Account. Furthermore I can count on reviews of exhibits and up-to-date information about all the important art events in the city. This has become my new go-to place for my art world information.
To add to my absolute love for NYAB is a solid first version of an iPhone app, providing basic information on events around the town (GPS proximity filtering included!). My ONLY disappointments are that I can't sync my NYAB Account to my iPhone or pull the latest information to my device for viewing when internet is not available (pesky subways). That being said, I usually suggest that apps release with a lighter first version and build out from that. I hope to see these features added in the future.
What I expect in the future
Make it social
Much like the rest of my internet hubs (Hulu, Netflix, Twitter, Facebook, etc...) I expect to be able to share what I like, my recommendations, and events I'll be attending with my social network. I also want to see what my friends are doing. Facebook Connect integration would be great to find friends bookmarks, events and recommendations. Integrating Facebook Connect would also afford the iPhone an easy, pre-built login platform to retrieve user information. Another feature I think would be great is an event badge for bloggers who often talk about specific exhibits. This would not only help bloggers provide up to date information on exhibits without having to gather it all by themselves, but it would allow them to point to NYAB driving traffic to the site -- effectivly becoming a relevant in-line ad targeting it's desired demographic.
Make it .mobi
I am surprised when I see major websites that don't have a mobile version of their site, especially when the information on that site pertains to being out-and-about. If I had an android phone I would be pinching and zooming to try and see the information on the site. The extra time it takes to make the site mobile would be completely worth it in my opinion.
Make it intelligent
The more data you have, the more conclusions you can draw. Zappos knows what shoes I like, Netflix knows what movies I like, Amazon knows what books I like, FreshDirect even knows enough to remind me to buy my favorite items before I check out....NYAB should know what kind of art and art exhibits I like. The NY art world is huge, please put the content I'll like on the front page when I visit.
If I have an exhibit saved to my account I should get a reminder via text or email before that exhibit ends. Furthermore I should be able to export or sync my NYAB saved events to my iCal or Google Calender. [CORRECTION: Email reminders are sent from NYAB]
If you're an art lover like me do yourself a favor and jump on this bandwagon. I'm super excited to see how this site grows, I think it really has the potential to become the best of the best when it comes to information, especially as expands into new locations.
Starbucks's first foray into the world of iPhone applications showed up in the App Store a few weeks ago. No now all of us advertising people can walk to Starbucks (SBUX) in our Nike (NKE) kicks then customize our morning cup-o-joe with our Apple (AAPL) iPhones and single-handedly bring back the economy.
I've taken a pretty close look at the app, and I think for a first version the app stands on solid ground. The design of the app is absolutely beautiful and maintains the Starbucks brand while remaining true to the fact that it is an iPhone application. The base level functionality is solid, it provides some great information to the user as well as including some standards we're used to seeing in branded applications such as a store locator. There are some areas however I feel the application stops short of living up to its true potential. I expect the intent of Starbucks was to launch with ground level functionality and then level up based on demands from the App Store reviews and ratings, customer feedback and (hopefully) metrics.
About 80% of designs for branded applications out there are really disappointing, and of the ones that aren't disappointing, few of them truly excel -- this is a design that excels. The design of this app is a great example of how to do non-glossy, earthy designs for the iPhone. There is an attention to detail and craftsmanship that makes this app feel special. Despite a heavy feature set and multiple views there is a consistency to the style of the app. Further more the design uses unique (non-standard) functionality only to break up monotony (ie.) the Coffees Explore view -- details like this set this application apart.
Store Locator & Invite a Friend
Sometimes I question whether early humans were actually nomadic or if they were just lost. As with most well done branded apps today, this app includes a store locator and its one of the best store locators I've seen to date. The app also allows you to easily invite a friend to coffee with you from within a store view, via your preferred method of communication. If you like calling, the app dials their number for you. Selecting email will populate a pre-written email appears for easy customization and sending within the app. Texting brings up an alert view notifying you that it has copied text to your clipboard, so in your Messages app all you need to do is paste and fill in a time. Your lazy bum doesn't need to do much, so you really have no excuse to sit in the corner acting profoundly emo while drinking your chai tea writing poetry.
For those of us who aren't baristas or never will be baristas this app takes the complication out of the foreign language that is the menu at Starbucks or any other coffee shop for that matter. A menu should not be another version of the Rosetta Stone and I shouldn't need a translator to order in English in an English speaking country. Luckily the application simplifies the task to decoding the menu. The app allows you to easily customize any drink of your choosing. This is an enormous design challenge simply because of all the variables involved but it's was easy to use and well executed. Once you've customized your drink you can save it to your favorites, assign it to a friend (to remember their favorite drink, because you're a good friend) or send it to a friend via Bluetooth.
Bookmarking & myStarbucks
Because this application is information rich and the drill down to that data can be pretty deep having some type of bookmarking system is pretty much mandatory if Starbucks wants people to use their app. Luckily they realized this and provided their users with myStarbucks, you can bookmark just about anything in the app and it will save it here. It's also the first tab, so every time I open the app my preferences are there waiting for me.
The Coffees tab allows you to browse a list of all Starbucks coffees this is great, but Starbucks has a lot of coffees. God forbid you're indecisive, on the run, and need a caffeine fix. Don't worry, Starbucks comes to the rescue allowing the user to select a type of flavor from the explore section in Coffees and it will provide a narrowed down list of coffees matching your preference.
This menu was a surprise to me as I don't think I've ever actually seen this much food in any Starbucks, but its good to see the possibilities I suppose. More important than seeing the possibilities is seeing what that food would pair well with and the nutritional information.
Starbucks is a meeting place
Coffee shops have historically been places that fostered conversation among people dating back to 16th century Mecca.1 Starbucks realizes this. By implementing functionality that allows you to easily invite your friends, check if the store you visit has WiFi so you can work for a couple of hours, send a drink to a friend via Bluetooth, or save a friends favorite drink so that you can order it and have it waiting when they arrive Starbucks stays true to it's tradition -- not by ignoring newness and technology but by embracing it. And unlike other social technologies (ahem Facebook, Twitter and MySpace) this actually brings people together in a physical space rather than just a virtual one -- there's something nice about that.
Starbucks keeps you informed
You're busy creatures with a complicated life, we don't have time to dig for information about what Starbucks is trying to sell us. Starbucks doesn't know you're on a diet, and they won't open their doors at odd hours just because that's when its convenient for you (don't worry I think you're important). Starbucks at least gives you a tool to build your day around the stuff Starbucks provides for you. Whether it be nutritional information, store hours, menu items, coffee types or in-house amenities, Starbucks wants you to know what you need to when you need to -- they want to make your life easier, not complicate matters. That's what your job, your family, your friends and your lovers are for -- coffee is simple.
Starbucks as a coffee expert
I am not a coffee person, but I think it's really cool that Starbucks breaks down flavor options when selecting your coffee. I love wine and I know how daunting selecting a bottle is -- I imagine a coffee lover selecting their morning cup of joe could be equally as overwhelming. Furthermore allowing you to easily pair a drink to the food you ordered not only provides the customer with information, but should they choose to act on that information it could give them a better experience as well.
Starbucks knows you
Let's face it, Starbucks at the end of the day is a corporate titan. So for those of us who grew up in towns where coffee shops are run by the guy next door, with local art on the wall, live music and lots of couches -- going to Starbucks feels just a little bit like selling out. But at the end of the day the people who work at your local Starbucks are the people you live next door to, and they might very well know what you normally get every morning without you having to say anything. But if you live in a big city like New York, it is easy to feel like the intimacy gets lost with all the people, having a little pocket barista to consult before ordering, who remembers the last drink you customized or what kind of milk your co-worker likes in their coffee is nice.
What I expect from the next version
This is an app that is begging to be integrated with Facebook. Imagine if you had all of your friends favorite drinks right at your fingertips without having to manually collect them one by one on the app. One of your BFFs having a bad day? You could be the person who makes it better by getting them their favorite type of lattè customized to perfection.
When you add that extra 2 shots of caramel to your macchiato and switch from 2% milk to whole milk it would be great to see how many extra calories you're going to need to burn off at the gym that night, or how much healthier you'll need to eat at lunch to not go over your Weight Watchers points. Or what if you're a teenager and going through the "I'm a non-conformist hipster" stage (though I highly doubt your non-conformist ass would ever be caught dead in Starbucks, but whatever) and you want to be unique and you see via your iPhone that 5 other people at Starbucks while you're ordering are drinking the Caffè Verona but no one's drinking the Komodo Dragon Blend, hell yeah you're going to order that Komodo Dragon Blend. Contextual customization gives you the tools you need to make better decisions with the plethora of choices you're presented with so you can get on with being your bad ass self even if you're still figuring some stuff out.
Some kind of barcoding system
Yeah, that's right, I said barcoding. I'm unsure of why Starbucks would create an app to customize a coffee to the nth degree without at least contemplating the possibility that scanning a barcode would effectively speed up the ordering process exponentially by allowing the customer to do it on their mobile device.
Integration of the Starbucks Mobile Card app
Having the mobile card separate only makes sense now for three reasons:
- its still in beta, and beta means potentially messy...like powdered sugar doughnut messy
- there's no barcoding system within the current main application
- divide and conqure - both apps have their separate challenges development wise, by building these applications separately, it avoids complications, possibly additional bugs and places both applications on a separate timeline.
I would hope once they get their system up and running smoothly they would opt to integrate the two applications.
Your mobile device is probably the coolest punch card you've ever had and yet few are using it that way. By doing the Starbucks Mobile Card, barcoding and ordering all within the same application not only are they are gathering valuable information, but they could be potentially building loyalty. A rewards program might give a person the extra incentive they need to buy what some might consider that extra cup of over priced coffee.
What the future might hold
Paging system for when you've ordered drinks
Okay, I know what you're thinking...a cup of coffee doesn't take that long to make...but a frappuccino on a busy Monday morning with unmotivated workers behind the counter does. When that happens, it would be nice to have a seat rather than standing their in the way or thinking hey that's my frappuccino when really its someone elses. Efficiency is an awesome thing.
While I've never actually worked at a place where I have had to get a metric ton of coffee for co-workers in the morning, I imagine its probably a terrible experience. And it sucks for everyone behind you in line too, because you actually order more drinks than their are people in line, and that pisses people off and its not actually your fault - its Starbucks fault. We have the internet, we have mobile devices, and information gets transferred at light speed. The designated office coffee person should be able to order via mobile phone, select a time they will pick it up at and submit the order so Starbucks employees can pace themselves and other waiting customers don't have to wait so long. Let's face it, if we've sent a man to the moon we most definitely can figure out a way to make this process easier.
Let's say you make a bet with a co-worker and that bet involved a cup of coffee for the winner...let's say you're a busy bee who really shouldn't be making bets to begin with because you don't have time to go buy a cup of coffee for the winner, let's say you lose that bet? Well what if you could Bluetooth your co-worker their winnings via your iPhone. I bet that would make your life a whole lot easier wouldn't it loser?